MCG SalesBuilder Co-op Advertising

SalesBuilder is a Leading Resource for Media Retail Advertising departments providing brand information, contacts, co-op and MDF information.
Find out who distributes the brand and what the advertising allowance is. With a subscription to SalesBuilder you will help your clients find more ad dollars to spend with you. And you can help them build and manage these funds with our AdTracker software below and also remind them to use their accrued ad dollars before they end for the year.

SalesBuilder Databases

1. All Advertisers Last 3 Yrs - Every advertiser that has advertised in the last 3 years, with contact information, brands, media preferences. Over 5,300 listings, searchable with any key word or phrase. (US/Canada)
2. Advertisers
2.1 - Over 85,000 US suppliers
2.2 - 17,000 Canadian suppliers

3. Co-op End Dates - every brand supplier contribution ends at a point and retailers will lose this money if it is not used within this period. Knowing this builds business. Without this important information vast ad dollars are lost.(US/Canada)

4. Ad Ideas - Tie in promotional sections (topic discussions), to attract more readers, listeners and of course advertisers. (US/Canada)

Demo AdTrackers (Go Ahead & Try It Out)
Media AdTracker
Retail AdTracker

AdTracker Features
With the huge amount of information to track in terms of planning strategies, dates, finances, ratios, eligibilities etc for the retailers top brands and their suppliers, Ad Tracker provides an easy and convenient way to accomplish this and thereby efficiently looking after your clients.

There are 2 types of Ad Trackers:

1. Media AdTracker
Tracking the top 5 brands for each advertiser with co-op end dates, supplier verification, approvals, rates and strategies can be an awesome task. Media AdTracker is available in online or client versions to help keep track and ensure dates, numbers and events are not forgotten.
- Online Version (our server) $39/mo
- Online Version (your server) $159/mo + installation
- Client Version (static) $89 (one time cost)

2. Retail AdTracker
Retailers can be overwhlemed in the process of organizing and keeping track of their advertising dollars. The media company or sales rep can offer Retail AdTracker to assist your client.
- Client Version (static) $89 (one time cost)

As soon as we receive your subscription by clicking the button below we will email your user/password details.
Rates (by circulation/audience) :

Option 1 -
Option 2 -
Option 3 -
Option 4 -
Option 5 -
Option 6 -
Option 7 -
Option 8 -
Option 9 -
Option 10 -

1-20k
21-40k
41-60k
61-80k
81-100k
101-120k
121-140k
141-160k
161-180k
181k+

$19
$29
$39
$59
$79
$99
$129
$159
$179
$199

Subscription (Canada)

Subscription (USA)

For Media or Retail AdTracker (client version)
$89 (one time cost)

Purchase Canada
Purchase USA

CO-OP, MDF Sales/Prospect Online Retail Databases

Advertisers - Last 3yrs - 5,000+
Cdn Advertisers - 18,000+
US Advertisers - 85,000+
(please allow time to load. US Advertiser is a large single multiplex search file with a lot of activity)
Co-op End Dates
Ad Ideas

SalesBuilder Subscriber Download & Information Essentials
Selling Co-op | SalesBuilder Guide | AF Form | SF Form | Supplier Types

Read 200+ CDA/USA
Newspapers Online
(cover to cover)
If you are a SalesBuilder subscriber, email for your newspaper reader unique login.

Miscellaneous
Theme Parks
Famous Quotations

News & Event Links
News Canada
News USA
Events Canada/USA
Consumer Products
Consumer Reports

Media Reference
Newspaper
Radio
Television

Monday Morning
Sales Lead-of-the-week
Every Monday morning a seasonal lead and relative information is sent out to the subscriber email addresses we have on file. A great way to start the week!
Make sure we have your current email address by sending changes or additions in the form on the left.

Managing Co-op Mismanagement Can Be Costly
Fact. Many independent retailes do not take full advantage of their suppliers' co-op advertising programs.
Fact. In failing to do so, they overlook revenue they have already earned from making routine purchases.
Fact. Retailers are not alone in their neglect of co-op. Only two-thirds of the estimated $25 billion in promotional monies granted by manufacturers each year are used by retailers and distributors in all industries, according to a recent national survey. The remaining $8 billion goes unclaimed for several reasons. Co-op claims are filed haphazardly. Dealer claims are commonly rejected by manufacturers because the appropriate paperwork was not sent on time (and possibly not at all) or was filled out incorrectly. Purchase accruals are inaccurately tracked. Retailers are unaware of all the coop programs available.

SalesBuilder Licensing
(div. of Media Communications Group)

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